Utah Brand Photographer | Rachel

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When Rachel, a personal health coach, reached out for a brand session, we knew we wanted to create imagery that truly captured her personality, expertise, and approachability. As a Utah brand photographer, my goal is always to help my clients elevate their brand and visually connect with their audience. We planned a premium brand session in a stunning modern home in downtown Salt Lake City, Utah, which provided the perfect setting with its contemporary design and warm orange and gray tones.

Every brand session begins with a planning call, where we dive into the client’s vision and brand messaging. For Rachel, it was essential to highlight her approachability, authenticity, and knowledge. We incorporated props like her laptop and client documents to visually represent how she communicates and delivers results to her clients. Since she’s a coffee lover, we also incorporated some fun, candid moments that reflect her personality beyond her work. Here you can see what we put together in her brand session guide:

Rachel had three outfit changes to showcase different aspects of her business and lifestyle. We started with her everyday professional attire, perfect for interacting with clients. These photos focused on her personality and included modern headshots that conveyed her warmth and authenticity. The clean, modern aesthetic of the home complemented her brand, reinforcing her expertise and trustworthiness.

Woman sitting on bench for branding portrait photo with Sara Vaz.
Woman sitting on bench in black tank top during brand session in Utah.
Woman sitting on couch in living room for portrait with Utah Brand Photographer Sara Vaz.
Woman sitting in living room during brand session in Utah.
Close up portrait during brand session of woman in Utah.

Next, we moved into the bright, modern kitchen to highlight her work in nutrition. Wearing a casual yet polished outfit, Rachel was photographed preparing fresh vegetables and fruits for a smoothie. To add a dynamic and engaging feel, we incorporated a friend into the session to showcase how Rachel interacts with and supports her clients. These images emphasized her hands-on approach and the genuine connection she builds with those she coaches.

Woman smiling at the camera while shooting a brand session as she sits on the kitchen island.
Woman smiling at camera while cutting fruit in a kitchen during a branding photography session in Salt Lake City, Utah.
Woman cutting a banana on a cutting board for scene in branding session in Utah.
Woman washing an apple in the sink while taking photos during a branding session in Utah with Sara Vaz.
Woman standing near railing holding her laptop during a brand photography session with Sara Vaz in Utah.
Woman smiling in kitchen while holding a coffee mug during branding session in Utah.
Two women talking on the couch about test results during a branding session with Sara Vaz in Utah.
Two women sitting at a kitchen table going over test results showcasing a brand during a shoot.
Woman sitting by coffee table while working on her laptop during a brand shoot in Utah.
Close up of supplement bottles during a brand shoot while two women are talking about the benefits.
Picture of woman making a smoothie in a kitchen in Utah during a branding photography session.
Flat lay shot of coaching supplements and documents during branding session in Utah.

For the final look, Rachel changed into her workout attire to represent the active, wellness-focused side of her brand. She was captured putting on her shoes, using dumbbells, and winding down with a book—Atomic Habits—on the couch. We wrapped up the session by featuring her Tempdrop thermometer, an essential tool she uses to help clients transition off birth control and manage hormonal health. These photos served as a great way to showcase her expertise in supporting women dealing with hormone imbalances, autoimmune issues, and overall health challenges.

Woman holding dumbbells during a brand photoshoot in Utah.
Woman sitting on stairs posing for the camera during a brand photography session with Sara Vaz in Utah.
Woman sitting on couch showing Tempdrop arm band for brand photography shoot in Utah.
Woman walking down the stairs showing motion while shooting brand photos in Utah.
Woman reading a book while sitting on a couch during brand shoot.
Woman smiling at camera during brand shoot while sitting on the couch with a book.
Woman sitting on couch reading book and smiling at the camera during branding session.
Portrait of woman sitting on couch in comfy clothes during a personal brand photo shoot in Utah.

A well-executed branding session helps entrepreneurs like Rachel build trust and connection with their audience through high-quality, strategic imagery. If you’re looking for a branding photographer in Utah to bring your vision to life, let’s create something impactful together!

@saravazphotography